PMi Consult - CRM Solutions

PMi Consult - Customer Relationship Management (CRM)

As the market has become more competitive and customer requirements have also become more dynamic and demanding, these have forced organisations to adapt and change the way they operate their businesses. In keeping with such fierce competition, effective marketing initiatives are required to timely react to the fast changing environment. Placing customers at the centre of the business, building and sustain long-term relationships with valuable customers have become more important. ‘Customer Relationship Management (CRM)' is therefore vital for customer-centric organisations in establishing their business strategies.

PMi Consult - CRM Benefits

CRM enables a holistic view of the customer across the enterprise to be obtained. This allows in-depth understanding of customer requirements and establishment of competitive business strategies. CRM also enables organisations to enhance and improve customer experience across every touch points resulting in customer satisfaction and loyalty.

Key benefits can be summarised as follows:

• Identification of profitable customers and segments of suitable prospects
• Improving customer satisfaction and loyalty
• Enhancing and transforming customer experience across channels
• Increasing and improving cross-selling and up-selling opportunities
• Increasing revenue through effective marketing
• Improving customer services while reducing operational costs
• Increasing and improving operational efficiencies and collaboration by establishing the right strategies.
• Improving business processes by aligning them with CRM strategies
• Enhancing productivity through clearly defined business rules and workflow
• Reducing Total Cost of Ownership (TCO) by integrating CRM with back-office applications to enable a single view of the customer across the organisation.

PMi Consult - CRM Applications

Below is a list of key CRM applications adopted within the Banking and financial services sector:

• Experian CRM, INSOURCE, VeriScore, TrueTouch, Prosepct Triggers
• Fair Isaac TRIAD
• FrontRange Goldmine CRM
• Infor CRM Epiphany
• Infosys Finacle CRM
• Microsoft Dynamics CRM
• Oracle / Siebel / Peoplesoft
• RightNow CRM
• Salesforce On-Demand
• SAP
• Talisman CIM Suite
• Temenos ARC

PMi Consult - Our Approach

We are specialists in CRM in the Banking and Financial Services industry and our expertise is developed around in-depth understanding of the industry coupled with experiences from projects we have delivered successfully. Our resources are highly experienced within banking and financial services sector and the key difference is we only supply the experts with the right skills and experiences to our clients rather than the next ones available on the bench.

We also understand that each client has different objectives and requirements, so our approach is not based on single out-of-the-box solution but we specifically tailor our approach to fit exactly with what is require by each client. This is to ensure that benefits and expectations are realised and delivered.

PMi Consult - CRM Services

• Strategic Advice
• Programme Management
• Project Management
• System Selection
• Business Process
• System Implementation

PMi Consult - CRM Contact

Pam Pinnington

Tel: +44 (0)208 736 5675

Email: pampinnington@pmiconsult.com